Meet Moria

Jewelry has always spoken to me. Years ago, I found myself drawn to the diamond industry on Forty-Seventh Street in New York – interviewing, learning, gravitating toward the craft of it. Later, I picked up beading as a hobby, and something clicked. This was it.

The name mor [of that] started as an Instagram account I made years ago – I had the idea of starting a style blog, posted a few mirror outfit shots, and then life got busy. But I kept the name because I loved what it meant. Give me more of this. More of what feels intentional. More simplicity. More of what's real.

When I started making jewelry in earnest, it was the only name that made sense.

Every piece is handmade to order, bead by bead, in New York. I use natural gemstones, freshwater pearls, and real materials because authenticity matters to me – in jewelry and in life. No mass production. No shortcuts. Just hands, intention, and a little patience.

I started mor [of that] because I wanted to make something for the person who doesn't want to blend in completely, but isn't trying to stand out either. Something that sits right in the middle. Subtle enough to feel effortless, real enough to feel like you. Just that character around your neck that says I have taste without ever saying a word.

The goal was always to make something you could wear with almost anything – that little bit of personality that doesn't overdo it. Not a statement. Not boring. Just the right amount of something that makes an outfit feel like yours.

— Moria